Introducing Vego, a groundbreaking vegan app designed to foster a healthier and more sustainable lifestyle.
Our animation showcases the app’s key features, such as tailored meal plans, an extensive recipe collection, and a vibrant user community. The video utilizes fluid animation and captivating visuals to demonstrate how Vego seamlessly integrates into daily activities like grocery shopping and meal preparation, making the vegan lifestyle accessible and inspiring users towards positive change.
In creating the animation video for the Vego vegan app, we prioritized clarity, simplicity, and empowering the viewer. Our collaboration with the Vego team was instrumental in understanding their vision and values, which guided every aspect of the video to align with their brand message.
We began the project by drafting a storyboard, pinpointing crucial scenes and transitions. This step was key to visualizing the video’s narrative flow and refining the concept. Next, we developed a visual style that was both captivating and intuitive, using bright colors and lively animations to reflect the app’s vibrant essence.
We explored different concepts and ultimately decided on a character design—a sportsman who embodies the app’s commitment to health and sustainability, along with a love for animals. We dedicated time to sketching and refining this character, experimenting with various shapes, colors, and accessories until we found a design that was visually appealing and aligned with the app’s ethos. The final result is a character that resonates with the audience and infuses the Vego app animation with a distinctive personality.
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Porto, Portugal