Animation & Motion Design

“Animating the Future” How Motion Graphics Can Boost Your AI Business

how motion graphics can boost AI businesses

“Animating the Future” How Motion Graphics Can Boost Your AI Business

As an AI platform company, you need to communicate complex ideas and data in a way that’s easy to understand for a wide audience. And that’s where motion graphics and animation come in. Here are four reasons why you should consider using motion graphics and animation in your marketing strategy:

1. Simplifying Complex Concepts

Basically, AI can be tough to grasp, so use motion graphics and animation to make it easier to understand. So by breaking down complex ideas into bite-sized visuals, you can make your message more accessible.

2. Boosting Engagement

In a world of information overload, you need to grab attention quickly. Motion graphics and animation are visually appealing and can hold attention better than static images or text, for making your marketing more engaging.

3. Presenting Product Features

To showcase your AI platform’s value, use motion graphics and animation to demonstrate product features. Because this will help your audience understand the capabilities of your technology and how it solves problems.

4. Enhancing Brand Identity

Also, consistent branding across all visual content helps strengthen your brand identity and make it more recognizable. Adding motion graphics and animation can give your marketing a professional edge.

In conclusion, motion graphics and animation can help AI platform companies communicate complex ideas, boost engagement, demonstrate product features, and enhance brand identity. So by incorporating them into your marketing strategy, you can create visually compelling content that resonates with your audience and helps you achieve your business goals.


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Animation & Motion Design

5 Tips for Creating a Compelling Animated Explainer Video for Your Business

5 Tips for creating compelling explainer video

5 Tips for Creating a Compelling Animated Explainer Video for Your Business

In today’s digital age, video content plays a significant role in successful marketing strategies. Explainer video animation has particularly become a popular way for businesses to communicate complex ideas and promote their products or services. To optimize your explainer video for success and engage your audience, consider the following 5 tips.

Know Your Audience and Goals

To create an animation that speaks directly to your audience, it’s essential to identify their needs, preferences, and pain points. Defining your goals will also help you create a video that aligns with your overall marketing strategy. Understanding your audience and goals will help you create a video that delivers results.

Keep It Simple and Clear

The most effective animated explainer videos are those that communicate their message in a clear and concise manner. Avoid overwhelming your audience with too much information. Use a conversational tone and avoid technical jargon or complex terminology that could confuse or bore your viewers. Remember, the goal is to make your message easy to understand and remember.

Focus on Storytelling

To keep your viewers engaged and emotionally invested, your animated explainer video should tell a compelling story. Introduce a relatable character or scenario to introduce your message and keep your audience interested. Ensure that your story has a clear beginning, middle, and end and builds to a satisfying conclusion. By focusing on storytelling, you can make your audience feel connected to your brand and message.

Use Eye-Catching Visuals

Visuals are a crucial part of any animated explainer video. Use eye-catching graphics, animations, and colors to grab your audience’s attention and make your video memorable. Ensure that your visuals are consistent with your brand’s style and messaging to reinforce your message and create a cohesive brand experience. Using eye-catching visuals can help you capture and maintain your audience’s attention.

Add a Call-to-Action

Finally, make sure your animated explainer video includes a clear call-to-action (CTA). Your CTA should be easy to understand and align with your video’s goals. Whether it’s to visit your website, download an e-book, or sign up for a newsletter, your CTA should be prominently displayed at the end of your video and reinforced with a clickable link or button.

In conclusion, animated explainer videos are a powerful tool for businesses to communicate their message and drive results. By following these 5 tips, you can create a compelling animated explainer video that engages your audience, communicates your message, and drives action. If you want to create an effective animated explainer video for your business, consider contacting our animation company today.



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Animation & Motion Design

“Short & Sweet” Finding the Ideal Length for Your Animation Videos

finding the ideal length for animation video

“Short & Sweet” Finding the Ideal Length for Your Animation Videos

Animation is a powerful tool for creating engaging promotional videos, but what is the ideal length for these videos? According to industry best practices, shorter videos tend to be more effective, with many experts suggesting a length of between 60 to 90 seconds.

The “30-second rule” is a commonly cited guideline that suggests videos should capture the viewer’s attention and communicate the main message within the first 30 seconds. This is because viewers tend to have short attention spans and may lose interest if the video is too long or takes too long to get to the point.

When it comes to animation, the length of the video should be determined by the amount of information that needs to be conveyed and the attention span of the target audience. If the video needs to explain a complex product or service, it may need to be longer to ensure that all necessary information is included. However, if the video is meant to generate buzz and excitement around a new product launch, a shorter video may be more effective.

Modular Video Marketing

Creating multiple videos to showcase different aspects of your product or service can also be an effective video marketing strategy. This approach, known as “Modular Video Marketing” or “Chunking,” involves breaking down your message into smaller, more digestible pieces that can be delivered in multiple videos.

Modular video marketing has several advantages over a single, longer video. Firstly, it allows you to focus on specific features or benefits of your product in each video, which can help to keep the viewer’s attention and make the content more engaging. Secondly, it can make the content more shareable, as viewers are more likely to share shorter, more focused videos that address specific topics.

Animation company video example about online platform explainer motion graphics video

For animation, chunking can be particularly effective as it allows you to showcase different animations or animation styles in each video, helping to keep viewers engaged and interested. By breaking down longer videos into smaller, more manageable chunks, you can create more effective, engaging video content that resonates with your audience and drives results.

Ultimately, the best length for a promotional animation video will depend on the specific context and goals of the video, as well as the preferences of the target audience. However, by following these guidelines and using modular video marketing techniques, you can create more effective, engaging animation videos that deliver results for your business.


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Animation & Motion Design

What are the features of a good promotional animation?

What are the features of a good promotional animation?

If you are looking to promote your business, an animated video can be a great way to grab your audience’s attention. But, creating a successful animated explainer video can be challenging, especially when it comes to motion graphics and advertising animation portfolios. In this article, we’ll highlight some technical and conceptual aspects to consider when creating a successful animated explainer video for your product, business, or brand.

Technical Considerations:


A good design is crucial to the success of your animation video. Make sure your design includes good composition, professional color combinations, and accurate implementation of styles. Staying up-to-date with current design trends can also help make your video stand out.

Artistic Elements

Incorporating artistic allusions and simple artistic styles can help grab your audience’s attention and make your video stand out.

Professional Animation

A successful animation video requires flawless movement that is meaningful and purposeful. Avoid unnecessary complex movements and focus on what serves the message of your video.

Gif Animation of Lisbon city

Originality And Creativity

Incorporating original design, animation, and concepts can help make your video stand out and keep your audience engaged.

Guiding The Viewer's Eye

Design and animation should work together to guide the viewer’s eye towards the desired point. In a poorly designed animation, the viewer’s focus may be scattered, which could lead to confusion.

Explainer Video Animation

Excellent Sound Design

Sound effects play a critical role in shaping our perception of a video. With the same design and animation, sound effects can transform the tone of your video.

Conceptual Considerations:

Being Engaging

No matter how serious your topic is, adding funny scenes can help your video be more engaging and memorable.

Character dance animation gif

Having A Strategy

A clear strategy for your marketing is essential. Ensure your promotional video aligns with your marketing strategy or plan.

Providing Solution

The video should be tailored to your audience’s needs, not your own. Highlight the real solutions your product or service provides to your potential customers.

Strong Script

A strong script is the backbone of any successful video. It should convey your message to your audience in a short, precise, and engaging way. Work with an animation studio to achieve the best result.

In conclusion, creating a successful animated explainer video requires attention to both technical and conceptual aspects. By incorporating these features into your video, you can create an effective promotional tool that engages and informs your audience. If you’re looking for professional animation services, Contact Us or fill out our Get An Estimate form to learn more about the cost of creating an animation video.


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Animation & Motion Design

Factors that Impact the Cost of Animation

Factors that impact the cost of animation

Factors that Impact the Cost of Animation

Nowadays, motion graphics videos are very popular and almost all industries use motion graphics videos in their marketing strategy. Motion Graphics are generally more affordable than live-action videos, they have a faster production process and more creativity can be spent on animation. Considering all these reasons, the question that arises is what’s the cost of making an animation video, and what factors affect the final price?

1. Duration Of Video

Obviously, the length of the video is one of the main causes affecting the price of the project, because a longer video requires spending more time by the production team.

2. Characters

Including characters in your motion design video, can add a human touch and involve the audience’s emotions. But typically character design is time-consuming, and character animation requires complex rigging and animation techniques. In addition to the number of characters, different poses require special design, rigging, and animation. So every character that is added to the video increases the production time.

Motion graphics scene

3. Design and animation style

Some design or animation styles and even sometimes a specific idea might be complicated and requires more time to implement. For example, some designs have too many details and textures. Also in some animation styles, instead of being cut to the next scene, objects and elements are morphing each other, therefore it takes more time to animate by skilled designers and animators.

Character animation with morphing technique

4. Originality

Sometimes the value created by the creative team is what matters and developing a unique art piece is what everyone is looking for and can be pricey.

5. 3D elements

Adding 3D elements can be expensive because it requires modeling, 3D rigging, lighting, texturing, and rendering in addition to all the 2D animation complications.

6. Topic And Subject

After all, your video may be about something complex and the production team will need to do more extensive research on the topic to better understand the topic and also brainstorm ideas over multiple sessions.

Character animation

Spite of all, If you have a project in mind and you want to know how much it costs to execute your animation project, you can fill out the form to get an estimate or contact us via


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Animation & Motion Design

What to include in an animation project brief?

Animation and motion graphics project brief

What to include in an animation project brief?

For ordering a motion graphics video or hiring a freelance motion designer you need to provide some brief information that helps the production team accurately understand your company or marketing needs. So if you want to know what to include in the project brief, this is it

1. Company Information

Includes the company name, company website and social media links, and a summary of your business history or your explanation about your product. Also, if you have a brand identity guide, you can attach it to your brief.

2. Summary Of Project

Accurately describe the video you need and explain what your purpose is, and what would be the length of the video.
what points do you want to highlight in this video as your main message?
Also If parts of the project such as script or voiceover have already been done, attach them to the brief.

3. Deadlines

If you have a specific timeline or deadline in your marketing strategy, or if the video needs to be ready for a certain event or day, make sure to include the dates in your brief.

4. Your Media And Target Audience

Making a video for Instagram users follows a different path than LinkedIn users. You need to specify for the production team who your video audience is and what their characteristics are. And in what media will your video be published?

5. Your Budget

Being transparent about your budget is always the best strategy that you can follow. Agencies or freelancers, by knowing your estimated budget, can provide you with proposals that fit your budget. But if you haven’t set a specific budget for making your video, you can ask them to estimate project costs for you by providing detailed information about the video you need.


Eventually note that freelancers and agencies may ask you for more information, depending that the processes might be different.


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